Growth Marketing Retention Lead

About the role

Trafilea is seeking a Growth Marketing Retention Lead to own and scale its omnichannel retention strategy across Email, SMS, Push Notifications and Loyalty programs. You will drive improvements in repurchase rate, customer lifetime value and overall revenue for its portfolio of digitally native brands.

Key responsibilities

• Design, prioritize and execute experimentation roadmaps for lifecycle campaigns and customer journeys.
• Develop segmentation strategies using behavioral, transactional and engagement data.
• Own retention calendars, communication frequency and channel orchestration.
• Monitor and optimize channel performance metrics such as CTR, CVR, unsubscribe and engagement rates.
• Partner with Data Science to uncover new segmentation opportunities and predictive models.
• Collaborate with Creative teams to continuously improve messaging performance.
• Evaluate new retention technologies and automation tools for scalability.
• Present insights, recommendations and business impact to stakeholders.

Required profile

• 5+ years leading CRM, lifecycle marketing or customer retention initiatives in e‑commerce or high‑growth digital businesses.
• Proven experience managing Email Marketing as a primary retention channel.
• Hands‑on experience with SMS and Push Notification strategies.
• Strong analytical mindset with a track record of data‑driven decision making.
• Advanced English (written and spoken).

Required skills

• Email Marketing
• SMS Marketing
• Push Notification strategy
• Customer segmentation
• Marketing automation
• A/B testing and experimentation
• Data analysis
• CRM platforms (Klaviyo, Emarsys, Braze, Iterable, Salesforce Marketing Cloud)
• SQL (nice to have)
• Customer Data Platforms (CDPs) (nice to have)

What we offer

• 100% remote work
• Competitive USD salary
• Paid time off and benefits
• Dynamic, diverse global team