Growth Marketing & Automation Analyst – Commercial Executive for Investment Attraction

About the role

We are looking for a Growth Marketing & Automation Analyst who will act as a Commercial Executive for our Investment Attraction & After‑care area. The role combines digital campaign management, lead processing, and strategic coordination across marketing, communication, and automation teams.

Key responsibilities

• Design, launch and optimise promotion campaigns on social media and other digital channels, monitoring metrics, creative adjustments and budget.
• Process leads generated by campaigns: classification, scoring, prioritisation, and supervision of automation flows to ensure timely delivery to sector teams.
• Assist in creating and executing the LinkedIn content strategy for investment promotion and any new social platforms.
• Centralise CRM contact management and develop re‑marketing actions.
• Support sector teams in prospecting campaigns via LinkedIn and other digital platforms.
• Track sector‑team timelines and goals, identify gaps and propose corrective actions.
• Analyse results, generate improvement proposals and share learnings across sectors.
• Undertake related projects as identified.

Required profile

• Graduate degree in Marketing, Digital Business, Economics, Business Administration, Communication or related fields.
• Strong commercial orientation with data‑analysis capabilities.
• Minimum English level B2 (required); additional languages are a plus.
• At least 3 years of experience in digital marketing campaigns, lead generation and funnel management.
• Minimum 2 years designing commercial strategies with a marketing focus, preferably in consultative sales.
• At least 1 year designing and implementing automations using Make, Zapier, n8n or equivalent tools.
• Proven experience integrating CRM systems with forms, marketing platforms and databases.

Required skills

• Make (or similar workflow automation)
• Zapier
• n8n
• CRM integration and management
• Lead scoring and funnel optimisation
• Digital campaign management tools (social media, LinkedIn)