Talent Network Social Media Brand Strategist

About the role

As a Creator Agent for a new venture within Toptal, you will work directly with the General Manager and Operations Director to onboard, coach, and accelerate the growth of our Content Creator users. You will join an execution‑driven team building a brand‑new business unit from the ground up, requiring a builder’s mindset as well as coaching expertise.

Key responsibilities

• Onboard creators, assess performance, and identify growth opportunities across YouTube, Instagram, and TikTok.
• Provide 1‑to‑1 coaching on content strategy, packaging, scripting, community building and professional publishing standards.
• Define weekly goals and metrics (click‑through‑rate, retention, follower growth, engagement) and assign personalized tasks to improve them.
• Analyze creators’ content plans end‑to‑end and recommend actions to increase audience and monetization.
• Identify and activate brand‑deal opportunities once creators achieve strong traction.
• Design, test, and refine the coaching methodology, creating playbooks, training materials and repeatable processes to scale a high‑performing agent team.

Required profile

• Senior creator strategist with proven success growing accounts on YouTube, Instagram or TikTok.
• Deep understanding of how content scales, the importance of packaging, and how to make creators commercially ready.
• Ability to analyze performance data, communicate clearly and move quickly in an early‑stage environment.

Required skills