Marketing Specialist – Digital & Content Focus

About the role

We are looking for a creative and results‑driven Marketing Specialist to join our growing team. In this remote, full‑time position you will develop and execute marketing strategies that strengthen our brand, generate leads, and support business growth.

Key responsibilities

• Develop and launch marketing campaigns across digital and social media platforms.
• Create engaging content for social media, websites, email newsletters, and promotional materials.
• Manage and optimize company social media accounts to increase brand awareness and engagement.
• Plan, execute, and monitor email marketing campaigns.
• Analyze campaign performance using analytics tools and prepare regular reports.
• Conduct market research to identify trends, competitors, and growth opportunities.
• Collaborate with internal teams to align marketing strategies with business objectives.
• Maintain website content and ensure consistent branding across all platforms.
• Generate and nurture leads through various digital initiatives.

Required profile

• Minimum of 2 years of experience in marketing or digital marketing.
• Strong understanding of social media, content marketing, and lead generation.
• Excellent written and verbal English communication skills.
• Strong organizational and project‑management abilities.
• Ability to analyze performance data and recommend improvements.

Required skills

• Meta Business Suite
• LinkedIn Ads
• Google Ads
• SEO best practices
• Email marketing platforms
• Digital advertising tools
• Microsoft Office
• Google Workspace
• Marketing analytics tools
• Canva
• Adobe Creative Suite
• HubSpot
• Salesforce
• Zoho CRM
• Google Analytics
• Marketing automation platforms

What we offer

• Remote work with alignment to U.S. business hours.
• Full‑time, long‑term opportunity in a collaborative environment.
• Chance to contribute to brand growth and business development.