Digital Marketing Coordinator

About the role

The Digital Marketing Coordinator will design, launch and optimise social media advertising campaigns to grow our B2B and B2C reach in the clinical research and healthcare sectors. You will blend creativity with data‑driven strategy to boost engagement and support overall marketing goals.

Key responsibilities

• Develop, design and deploy paid social campaigns on LinkedIn, Twitter, Facebook and other platforms.
• Create and manage content calendars aligned with brand strategy and business objectives.
• Use analytics tools to monitor performance, optimise ad spend and report key metrics.
• Implement SEO tactics to improve website visibility and organic rankings.
• Collaborate with marketing and creative teams to ensure campaign cohesion.
• Stay current on social media trends, industry changes and emerging technologies.

Required profile

• Minimum 4 years of B2B marketing experience.
• Proven track record in B2B social media management, SEO and paid advertising.
• Demonstrated ability to create effective ads on LinkedIn, Twitter and Facebook.
• Proficiency with social media analytics and ad‑management tools.

Required skills

• LinkedIn advertising
• Twitter advertising
• Facebook advertising
• SEO
• Social media analytics
• Ad‑management platforms