Marketing Specialist

About the role

Toptal is seeking a results‑driven Marketing Specialist to lead email marketing, automation, SEO, and social media initiatives. This fully remote position focuses on executing high‑impact campaigns using Salesforce Marketing Cloud while also producing compelling written content.

Key responsibilities

• Plan, execute, and optimize email marketing campaigns from concept through reporting.
• Build and manage automated journeys, audience segmentation, and A/B tests in Salesforce Marketing Cloud.
• Analyze performance metrics (open rates, CTR, conversions) and recommend improvements.
• Write, edit, and refresh blog posts and SEO‑focused content to boost organic visibility.
• Create engaging social media copy that aligns with broader campaign goals.
• Monitor social content performance and adjust strategies based on engagement data.

Required profile

• Bachelor’s degree.
• 5+ years of marketing experience with a strong emphasis on email marketing and automation.
• Proven expertise in Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
• Ability to produce high‑quality written content for blogs, SEO, and social channels.

Required skills

• Salesforce Marketing Cloud
• Email marketing campaign management
• A/B testing and performance analysis
• SEO content creation
• Social media copywriting