Senior GTM/GA4 Analytics Specialist

About the role

We are looking for a Senior GTM & GA4 Analytics Specialist to lead advanced tracking implementations and product feed optimisation for a major client in the marketing sector. The role combines deep technical expertise with autonomous problem‑solving in fast‑paced performance‑marketing environments.

Key responsibilities

• Own end‑to‑end Google Tag Manager (GTM) implementations across multiple accounts.
• Configure advanced event tracking, custom variables and complex triggers.
• Diagnose and resolve tracking discrepancies independently.
• Maintain tracking consistency across paid media and analytics platforms.
• Lead product feed optimisation using DataFeedWatch or similar tools.
• Develop advanced feed rules, segmentation logic and performance‑based optimisations.
• Collaborate with paid media teams to improve Shopping campaign performance.
• Troubleshoot feed disapprovals, mismatches and data inconsistencies.
• Configure and validate GA4 tracking frameworks and audit setups.
• Support attribution accuracy and conversion‑tracking alignment.

Required profile

• 3+ years hands‑on experience implementing Google Tag Manager.
• 2+ years managing product feeds for Google Shopping campaigns.
• Proven troubleshooting skills for tracking and feed issues.
• Experience in a performance‑marketing agency environment.
• Advanced English proficiency.

Required skills

• Google Tag Manager
• GA4 (Google Analytics 4)
• DataFeedWatch (or equivalent feed‑management platform)
• Google Shopping product feeds
• Google Ads platform