Media Analytics & Insights Lead

About the role

The Media Analytics & Insights Lead will drive measurement and analytics strategies across paid social, programmatic, display, video, connected TV and other media channels. Working closely with marketing, media and client stakeholders, you will translate complex data into actionable recommendations that optimize campaign performance and media investment.

Key responsibilities

• Lead measurement and analytics strategies for digital media and performance marketing campaigns.
• Analyze cross‑channel campaign performance (Paid Social, Programmatic, Display, Video, CTV, etc.) and identify optimization opportunities.
• Develop measurement frameworks, KPI structures, and test‑and‑learn programs.
• Translate complex data into actionable insights and business recommendations.
• Use SQL and Python for problem‑solving, analysis, and reporting.
• Partner with marketing, media, analytics, and client stakeholders to drive decision‑making.
• Support the launch of new audience and media products.
• Mentor and guide analysts while ensuring high‑quality analytical deliverables.
• Interpret Marketing Mix Modeling (MMM) outputs to inform media investment, budget allocation, and campaign optimization.

Required profile

• Strong experience analyzing performance across multiple digital media channels.
• Deep understanding of media metrics, campaign optimization, and performance measurement.
• Experience developing measurement plans, KPI frameworks, and executive‑level reporting.
• Ability to translate business questions into analytical solutions and actionable recommendations.
• Intermediate SQL skills and proficiency in Python for data analysis and automation.
• Excellent client‑facing communication and stakeholder management abilities.
• Proven experience leading projects or managing analytics teams.

Required skills

• SQL
• Python
• Google Ads
• DV360
• CM360
• Meta Ads
• LinkedIn Ads
• Amazon Ads
• The Trade Desk
• Google Analytics 4 (GA4)
• Adobe Analytics
• Tableau
• Power BI
• Looker
• Marketing Mix Modeling (MMM)