Marketing Manager – Montevideo

About the role

Samsung Electronics is seeking a Marketing Manager to lead the strategy, execution, and control of marketing actions for its own channel in Montevideo, Uruguay. The role focuses on driving integrated communication for new products and ensuring a consistent brand experience across all channel formats, including e‑commerce, Samsung House, SES, and kiosks.

Key responsibilities

• Develop and implement integrated communication strategies and marketing KPIs aligned with business and product goals.
• Coordinate with PR, digital, media, and campaign teams to deliver consistent branding and messaging.
• Conduct market research to define target customer segments and identify key purchase drivers.
• Create brand and product positioning, marketing themes, and select appropriate media channels.
• Oversee the creation and distribution of marketing materials and ensure customer experience matches brand strategy.
• Monitor and evaluate the effectiveness of marketing campaigns and tactics.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 8 years of experience in marketing management, preferably in technology or retail.
• Proven track record in developing and executing integrated marketing communications.
• Strong analytical skills to assess campaign performance and market trends.

Required skills

What we offer

• Opportunity to work with a global technology leader.
• Dynamic environment that encourages creativity and innovation.
• Exposure to a wide range of marketing channels and consumer touchpoints.