Email Marketing Specialist (HubSpot)

About the role

Ultimate Jet Vacations (UJV) is a service team supporting luxury travel advisors worldwide by delivering a 5-star experience for their clients. As its right-hand partner, it offers the knowledge and tools advisors need to grow their business. UJV is looking for an Email Marketing Specialist to own the strategy, execution and performance of its email programs in HubSpot, designing campaigns and automated journeys that grow the subscriber base, deepen engagement and drive revenue, with a goal of generating at least USD 5 million annually through email.

Key responsibilities

• Own and evolve the CRM ecosystem in HubSpot, building segmentation and lifecycle strategies that move advisors from new leads to engaged, high-value partners, and continuously improve targeting, engagement scoring and database health.
• Build and run email campaigns across nurture flows, co-op campaigns, re-engagement sequences and conversion initiatives, keeping them timely, relevant and aligned with business priorities.
• Develop segmentation based on advisor behaviour, engagement history, booking trends and destination interests, going beyond simple personalization tokens.
• Create scalable automated workflows including onboarding journeys, nurture sequences, re-engagement campaigns and conversion funnels.
• Own performance reporting and optimization, tracking engagement, conversion, pipeline contribution and campaign ROI, and use AI-powered tools to improve targeting, messaging and efficiency.

Required profile

• Experience in the travel industry (required), ideally luxury travel.
• 3+ years of email marketing experience with a proven track record of expanding subscriber lists, growing engagement, running high-conversion campaigns and reporting profitability.
• Experience with email marketing automation tools and workflows, and strong knowledge of segmentation, personalization and A/B testing.
• Excellent analytical, problem-solving and communication skills in English; a creative, data-driven approach to marketing.
• Bonus points: luxury travel or high-ticket sales experience, inbound marketing background, HubSpot-CRM integration experience, HTML/CSS for email templates, and familiarity with Tableau or Power BI.

Required skills

• HubSpot Marketing Hub certification or demonstrable proficiency in the platform.
• Email marketing automation and workflows.
• Bonus: working knowledge of HTML/CSS and business intelligence tools such as Tableau or Power BI.