Senior GTM & GA4 Analytics Specialist (Hourly Contract)

About the role

We are looking for a Senior GTM & GA4 Analytics Specialist to lead advanced tracking implementations and product feed optimization for a major client in the marketing industry. The role is hands‑on, requires deep technical expertise, and offers the autonomy to own tracking problems from discovery to resolution.

Key responsibilities

• Own end‑to‑end Google Tag Manager implementations across multiple accounts, configuring advanced events, custom variables and complex triggers.
• Lead product feed strategy using DataFeedWatch or similar platforms, creating advanced feed rules and segmentation to boost Shopping campaign performance.
• Configure, validate and audit GA4 tracking frameworks, ensuring accurate attribution and conversion tracking.
• Diagnose and resolve tracking discrepancies and feed issues independently, driving each to a trustworthy fix.

Required profile

• 3+ years hands‑on experience with Google Tag Manager.
• 2+ years managing product feeds for Google Shopping campaigns.
• Strong, hypothesis‑driven troubleshooting skills and ability to work autonomously in multi‑account environments.
• Experience in a performance‑marketing agency and clear communication in English.
• Experience with paid search campaigns; eCommerce background is a plus.

Required skills

• Google Tag Manager
• Google Analytics 4 (GA4)
• DataFeedWatch (or equivalent feed‑management platform)
• Google Ads