Outbound Campaign Manager – LinkedIn

About the role

We are seeking a Founding LinkedIn Outbound Campaign Strategist to lead the design, launch, and optimisation of LinkedIn‑based outbound programmes for a fast‑growing AI startup. This full‑time remote contractor will own the end‑to‑end process, from market research to campaign scaling.

Key responsibilities

• Learn each client’s product, market, positioning and sales process.
• Identify ideal customer profiles, buyer segments, triggers and campaign angles.
• Build highly targeted prospect lists using LinkedIn Sales Navigator and other data sources.
• Craft connection requests, opening messages, follow‑ups and variations.
• Launch and monitor LinkedIn outbound campaigns, tracking acceptance, reply, meeting and lead‑quality rates.
• Analyse performance data, run structured tests, and adjust audiences, offers, messaging and CTAs.
• Document tests, results and learnings; create repeatable playbooks for the team.

Required profile

• Proven experience building and optimising successful B2B outbound campaigns.
• Strong expertise in ICP research, segmentation, targeting and outbound copywriting.
• Ability to quickly assess market signals, audience relevance and campaign effectiveness.

Required skills

• LinkedIn Sales Navigator

What we offer

• Long‑term full‑time contractor engagement with 100% remote work.
• Opportunity to shape outbound strategy for an innovative AI‑powered growth platform.