Brand Marketing Lead

About the role

We are looking for a creative, organized, and proactive Brand Marketing Lead to drive brand awareness and growth for a new furniture brand serving the U.S. market. The role blends brand strategy, content planning, visual creation, campaign coordination, and performance analysis in a fast‑paced, collaborative environment.

Key responsibilities

• Lead brand marketing initiatives for the new furniture brand, including content direction, social media planning, website promotions, visual assets, and performance‑focused campaigns across digital channels.
• Support selected marketing activities for the established company, such as ongoing social media communication, content creation, email marketing, and Pinterest Ads.
• Develop and coordinate content for social media, seasonal U.S. campaigns, email newsletters, and other digital touchpoints.
• Create polished marketing assets using Adobe Photoshop, Illustrator, and Canva to keep projects moving efficiently.
• Plan and maintain blog/journal content, social media calendars, and overall content initiatives.
• Prepare clear performance reports from Google Analytics, Google Ads, and social media platforms, highlighting insights and actionable recommendations.
• Review all marketing materials for accuracy, consistency, brand alignment, and high‑quality presentation.
• Research competitors, market trends, and customer expectations within the furniture, design, and home‑decor industry.
• Maintain regular communication with the team to align priorities and ensure consistent brand tone.

Required profile

• Minimum 4 years of professional experience in digital marketing, advertising, branding, or content creation.
• Bachelor’s degree in Digital Marketing, Communications, Advertising, or a related field.
• Strong knowledge of branding, content planning, brand communication, and social‑media strategy.
• Hands‑on graphic‑design expertise with a refined aesthetic and ability to produce polished marketing assets.

Required skills

• Adobe Photoshop
• Adobe Illustrator
• Canva
• Google Analytics
• Google Ads
• Pinterest Ads
• Social‑media platforms (e.g., Instagram, Facebook, Pinterest)