Senior Campaign Data and Operations Analyst

About the role

Blend is seeking a Senior Campaign Data and Operations Analyst to drive insights and execution for digital marketing campaigns. You will work with large datasets, develop actionable analytics, and manage end‑to‑end audience operations.

Key responsibilities

• Perform advanced data analysis using Python and SQL to uncover trends, opportunities, and anomalies across campaign, prospect, and audience data.
• Own the full campaign lifecycle—from audience selection and list hygiene to validation, execution, and performance reporting.
• Build, validate, and optimize marketing audiences across multiple data sources, ensuring data quality and consistency.
• Create and maintain performance dashboards, automated reports, and reusable SQL/Python scripts to streamline reporting and data preparation.
• Document and scale reusable processes, QC frameworks, and metadata mappings for consistent campaign operations.

Required profile

• Strong analytical mindset with experience in big‑data environments.
• Proven ability to translate business objectives into data‑driven campaign strategies.
• Experience in audience building, list management, and campaign performance analysis.
• Excellent attention to detail and commitment to data quality.

Required skills

• Python
• SQL
• Data analysis
• Data validation and quality control
• Automation of reporting processes